Privacy Policy
Last updated: January 2025
1. Introduction
Forever Faux Wreaths ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website foreverfauxwreaths.co.uk and make purchases from us.
We are based in Preston, Lancashire, United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact details (email address, phone number)
- Delivery address
- Payment information (processed securely through PayPal or SumUp)
- Order history and preferences
- Communications with us (enquiries, feedback, reviews)
Automatically Collected Information
When you visit our website, we may automatically collect certain information including:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on pages
- Referring website
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your orders and enquiries
- Send you updates about new products (with your consent)
- Improve our website and services
- Comply with legal obligations
- Prevent fraud and protect our business
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract: Processing necessary to fulfil orders and provide our services
- Consent: Where you have given explicit consent (e.g., marketing communications)
- Legitimate interests: For fraud prevention and improving our services
- Legal obligation: Where we are required by law to process data
5. Data Sharing
We may share your information with:
- Payment processors: PayPal and SumUp for secure payment processing
- Delivery services: To fulfil your orders
- Service providers: Who assist with website hosting and analytics
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Order information: 7 years (for tax purposes)
- Marketing preferences: Until you withdraw consent
- Website analytics: 26 months
7. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure of your data
- Restrict processing of your data
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise these rights, please contact us at Info@foreverfauxwreaths.co.uk
8. Cookies
We use cookies to improve your experience on our website. For more information, please see our Cookie Policy.
9. Security
We implement appropriate technical and organisational measures to protect your personal information. Payment processing is handled securely by PayPal and SumUp, and we never store your full payment card details.
10. Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
- Email: Info@foreverfauxwreaths.co.uk
- Location: Preston, Lancashire, UK
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.